NATURAL HEALTH BRAND COMVITA NEEDED TO CREATE AWARENESS AND DRIVE TRIAL OF THEIR OLIVE LEAF EXTRACT RANGE.
HOW DO WE POSITION COMVITA AS THE PRODUCT OF CHOICE FOR MAINTAINING A HEALTHY BODY, MIND AND SOUL?
The Super Antioxidant Challenge
The Island of Sardinia in the Mediterranean Sea is a globally recognised ‘Blue Zone’, a place where people live longer than the norm. The Sardinian’s secrets include a plant-based diet rich in olive based dishes and a full, vibrant, active lifestyle – a simple way of life we should all take lessons from.
Through a series of disruptive TV spots, display media and blogger outreach, ‘The Super Antioxidant Challenge’ prompted Australian, New Zealand and American consumers to take the super antioxidant 4-week challenge.